Vietnam Excellent Brand Award is an initiative jointly executed on yearly basis by Vietnam Economic Times and Vietnam Trade Promotion Agency (Ministry of Trade). Started in 2001, the industry award celebrates outstanding business excellence, effectiveness, and national contribution of enterprises across the country. 

Awards are handed out following a meticulous screening process on grounds of 7 criteria, including business performance, brand protection, leadership influence, human resources, enterprise social responsibility, and carbon footprint commitment. Most spectacularly, the organisers seek out and honor breakthrough solutions in terms of eco-friendly technology, energy efficiency, environmental protection, and community enpowerment.

“Tien Phuoc’s recognised position in the rank of 100 Vietnam Excellent Brand  in 2017 is another testament of the company’s relentless efforts in brand-building priority,’ says Mr. Minh Khanh, “and that Tien Phuoc is capable of delivering superior products to cater market demands.”

As for future strategies, Tien Phuoc will initiate a series of campaigns aimed at brand promotion, with a strong outlook that corporate brand is a crucial company asset employees are to protect and contribute.

Based in District 12, Senturia Vuon Lai is a 9.8-ha waterfront project adjacent to Saigon river featuring fengshui advantages. Developed by Tien Phuoc, Senturia Vuon Lai is a townhouse and villa complex built to extend resort-at-home experience.

Architects drew major inspiration from distinctive Mediterranean designs and turned the 9.8-ha plot into a superior, high-end residential masterpiece with 194 adjoining villas and townhouses. Spacious villas are beautified by large windows, classic arcs, shady porches. A gaze from afar will strike an overall impression of a colorful picture with various bespoken shapes, while each detail and stroke still communicate coherence and harmony.

‘With every housing project in mind, our development team would always come up with workable yet creative initiatives,’ says Mr. Le Minh Khanh, Deputy Director, ‘and our ultimate goal is blending uniqueness in everything we create in order to ensure distinctive spatial designs and communicate a feeling of customized novelty at the first glance.’

Senturia Vuon Lai is a much sought-after project as shown by its impressive sold-out rate of 98% registered just a relatively short time following its initial sale release. The project is expected to be handed over in January 2018. A new vibrant civic community will come into existence in An Phu Dong Ward, District 12. 

Most notably, Tien Phuoc claimed this much sought-after title by winning over a large number of regional well-known rivals.

Started in 2002, Asia Pacific Property Awards is the world’s most prestigious property competition and covers residential as well as commercial categories. The Awards identifies and recognizes industry excellence delivered by global developers, companies, and projects across the world. This year’s event attracted participants from 22 Asia Pacific countries who submitted their exceptional entries to contest for honors in every aspect of real estate business including development, architecture, design, consulting, interior.

The Awards featured a judging panel of over 70 key gurus and professionals in all walks of the business. Honors were bestowed following a meticulous judging process to identify market benchmark of excellence in terms of architectural design, construction quality, effective execution creativity, and developers’ commitment to sustainability.

The panel of judges were chaired by Lord Cathness, Lord Best, Lord Thurso from the British House of Commons. The 2018 event marked the 27th anniversary of Asia Pacific Property Awards.

‘We are so proud to scoop home a 5-star award for Best Development Marketing Vietnam category at Asia 2018 Pacific Property Awards,’ says Mr. Le Minh Khanh, Tien Phuoc’s Deputy Director, ‘This honor is another testament for Tien Phuoc’s unwavering commitment in introducing the most creative marketing solutions that work for our customers.’

Senturia Vuon Lai is a high-end luxury villa product capitalized and developed by Tien Phuoc. The 9.8-ha project has two waterfront sides, one with Saigon river and the other with Rach Gia channel, comprising 97 townhouses, 41 semi-detached villas, and 56 detached villas. It was completely sold old (100%) after just 18 months of initial sale release.

This is the 4th prestigious consecutive awards won by Senturia Vuon Lai.

2017:

– Best Housing Development Award (HCMC), Vietnam Property Awards 2017

– Landscape Architectural Design (HCMC), Vietnam Property Awards 2017

2018:

– Best Design, 2017 Vietnam Outstanding Property Awards by Nhip Cau Dau Tu magazine

– Best Development Marketing Vietnam, 2018 Asia Pacific Property Awards

The Frontage Road (parallel road to Long Thanh – Dau Giay Expressway in District 2) is a 808-billion dong project developed by Tien Phuoc by means of PPP model. The project was initiated on April 29th, 2017, marked by a ceremony well attended by 80 guests who were significant figures from municipal and local authorities as well as leaders from Tien Phuoc and real estate industry.

The topping out ceremony marks the successful completion of preliminary civil work at American International Hospital (AIH).

AIH is Vietnam’s first hospital built on par with American standards, most spectacularly JCI, or Joint Commision International, an American certification for medical institutions erected outside American borders. The 150-bed AIH concentrates on core expertises such as GI-Liver, Vascular Surgery, Gynecology & Obstetrics, Pediatrics, and Urology. In addition, AIH is committed to R&D efforts and international cooperation with other well-known hospitals in the U.S, with an aim at acquiring the world’s most advanced treatment techniques for Vietnam.

“We decided to invest on American International Hospital because we have an aspiration,” says Ms. Nguyen Thi My Linh, Branch Director at My My Trading & Services Company, “that AIH will become national benchmark or a one-stop international medical institution being in existence to satisfy domestic demand for exceptional healthcare services.”

This new hotel-like medical hub will ensure to provide patients with service excellence, ultimate comfort, and absolute safety that they can only expect during a 5-star hotel stay.

Estimatedly, construction work will be finalized within 18 months and the hospital will open its door in Quarter 1, 2018.

The Company began to receive purchase bookings in Quarter 3, 2016 for the riverside Senturia Vuon Lai project, and by now as many as 85 percent of its Mediterranean-styled mansions have been sold out.

Currently, its footing and exclusive inner lanes are being constructed while other significant categories such as local parks and surrounding landscapes are being expedited for timely grand opening in Quarter 1, 2018

Senturia Vuon Lai is the first in a chain of high-end Senturia-branded residential products that Tien Phuoc will continue to launch in District 2 and District 9 in Quarter 1, 2018 in an ongoing effort to expand corporate footprints.

For further information, please contact 18006627 or www.senturia.com.vn.

The frontage road, an indispensable category of HCMC-Long Thanh-Dau Giay Expressway Project, spanning 3,387.56 meters of urban land road, commences at Mai Chi Tho street (District 2) and ends at Do Xuan Hop street (District 9).

The project also involves the erection of three new bridges on the road, namely, Ba Dat, Muong Kenh, and Ba Hien bridges, which altogether run 566.94 meters in length.

It takes 24 months to finish the whole project counting from the groundbreaking date, totaling 808 billion dong of Public – Private Partnership Capital Investment.

June 2nd, 2017, Senturia Vuon Lai, a luxury apartment project located in District 12 owned by Tien Phuoc, has been named Best Housing Development by 2017 Vietnam Property Awards.

The prestigious Asian award event has been held thrice in Vietnam, attracting hundreds of local real estate companies and featuring a variety of categories.

Vietnam Property Awards celebrates the highest level of achievement and excellence by developers from across the nation who operate in all sectors of the property and real estate industry. The Awards is marked with its rigorous judging criteria, and top honors are bestowed on grounds of performance and merit only, spanning 3 separate categories for developers, projects, and architectural designs in residential, commercial, and resort disciplines. 

“We take huge pride in this new honor conferred to Senturia Vuon Lai,’ says Ms. Nguyen Thi My Phuong, Tien Phuoc Real Estate JSC’s General Director, during the awarding ceremony, ‘Best Housing Development’ title truly gives us a great momentum for the ongoing commitment of delivering holistic and valuable property products. We will surely enhance our own ever more to create the most eye-appealing and awe-inspiring houses for consumers.”

Senturia Vuon Lai is the first launch in Vuon Lai-branded housing chain, which includes mid to high-end landed villas and townhouses. Ms. Phuong revealed to the press that Tien Phuoc would continue to allocate its strategic investment to additional Senturia-branded projects in District 2, District 9, etc.

This villa property, just 30min-hour ride from downtown area, is designed thanks to Mediterranean inspiration on a 9.8-ha land plot at a prime location: It has two facades facing Saigon and Rach Gia rivers.

Senturia Vuon provides 194 adjoining villas and townhouses, of which there are 56 single-detached villas (300-580 m2, with exclusive pools). The remaining includes 41 semi-detached villas (200-404 m2), and 97 next-door townhouses (93-196 m2)

Superior conveniences, resort lifestyles

Lying on a 9.8-ha acre, Senturia Vuon Lai features prominent conveniences typically found at a ‘near-market first, near-river second’ prime property location, as in feng-shui way of speaking, including international-standard swimming pools, a public square, Mediterranean flower gardens, river-contouring walkways, camping sites, fishing ponds, multifunctional sporting areas, and a 24/7 surveilance system. Altogether they form the classiest property in northeastern Saigon where residents can enjoy superior facilities and contemporary blissful lifetyles.

Within the context of M&A Vietnam Forum 2016, which places an emphasis on “mergers and acquisitions in a more liberal context,” the second session witnessed many exciting and straightforward debates focusing on the stiff competition between enterprises, industries, and regional nations, in the context that Vietnam has become increasingly attractive in the eyes of foreign investors.

Consummer products and real estates are the magnetics

According to speakers, consummer products and real estate are magnetically attracting foreign investors.

Ms. Dinh Thi My Lan, Chairwoman of Vietnamese Retailers Association, said that recently local retailing industry is leaping in growth. Vietnam has a population of over 90 million people, most of which are young and dynamic. Therefore, retail is growing at a stable pace and its performance is proven better than other industries. That explains why foreign investors highly recommend Vietnamese retailing industry as an attractive gold-mine to cash in on.

Furthermore, urbanization process generates a bigger pie of share for all enterprises. In fact, there remains ample room for retailing growth in Vietnam, since the country’s occupancy rate of modern retailing in malls and convenient stores is quite modest (less than 30%)

Mr. Sam Yoshida, Senior Executive Director from Recof Corp said that investment deals to Vietnam accounts for 80 percent of their investment budget, even higher than that cashed in Japan. Owning to recent openness of local retail market and the diversity of retail channels, there are more and more investment packages from Japan, and increasing number of favorable investment policies