Senturia Vuon Lai was officially launched for sales on September 18th, 2016. Initial responses were remarkably positive, indicating market enthusiasm and high demand rates from many different areas of Saigon as well as Hanoi.

According to Christopher Kummer, President of the Swiss Institute of Mergers, Acquisitions and Alliances (IMAA), Vietnam merger & acquisition market is leaping forward at phenomenal growth rates, compared to European decline of 1.3%, and lukewarmness situation in Asian markets such as China or Japan.

Kummer provides insightful statistics regarding Vietnam M&A market. Since 2013, Vietnam has risen by 3 million US dollars in terms of industry deals, partially thanks to the bustling activities of small-scaled transactions. However, deals are currently constrained amongst local companies who seek to grow their businesses up to a certain point where they can earn some profits. Most notably, Vietnam is now ranked the 15th most developed M&A market in the world.

John Ditty, M&A Director at KPMG Vietnam, said this industry in Vietnam has evolved tremendously with deals becoming not only greater in scale but also more sophisticated in terms of nature. Both sellers and acquisitors are now able to identify their objectives while making M&A deci sions. Most remarkably, some industries such as real estate and retailing in Vietnam have become a global supply chain after the country admission to regional and world trade agreements.

Nguyen Thi My Phuong, General Director at Tien Phuoc Real Estate Joint Stock Company, speculated that merger & acquisition activities will remain vigorous in real estate industry because Vietnamese property firms are now able to outspread their M&A foothold to overseas playgrounds. 

However, there remain some concerns for Vietnam regarding legislative matters. For instance, according to Decree 60, it is now legitimate for foreign investors to wholly own a locally based business. Moreover, international firms enjoy greater advantages to gain profitable acquisition now that the law stipulates accelerated equitization and divestment. Japanese and Thai investors are eyeing some local industries such as pharmaceutical, agriculture, real estate, yet they are concerned about Vietnamese investment law. Overall market sentiment is positive when most investors propose the market is recovering well, though some uncertainties in the investment law are posing unwanted obstacles. Vietnamese M&A market will continue to thrive so long as the capital market recuperates. New favorable investment policies are expected to be passed for the time to come concerning pharmaceutical industry, when the government encourages investment flows from foreign-owned enterprises. This will open up new windows of opportunities for Vietnamese businesses because they will be able to learn from international know-how and technology.

On July 7-8, 2017, Tilia Residences Towers officially unveiled its first sale launch at Empire City sales gallery. The event attracted nearly 1,400 visitors.

October 10th, 2017, Tien Phuoc’s 25th anniversary was organised with a grand gala pivoting the theme of ‘Harnessing internal strength – Spreading prosperity.’ This is also the last in a series of events marking the 25th anniversary of the corporation. Many of them are held to promote teamwork spirit and boost staff morale as well as expressing appreciation towards senior workers who had contributed their senority to the growth of Tien Phuoc.

Over 450 residents participated “The Journey of Emotions” event held on April 21st, 2018 at Senturia Vuon Lai premises, where they enjoyed networking opportunity and experienced multiple amenities of the property such as swimming pools, community house, inner parks, and gyms.

The marketing campaign initiated to promote the sales of the best properties at Senturia Vuon Lai project came into a conclusive end on September 12, 2017. Mr. Phan Hoai Thanh, owner of DO10-01 villa is the lucky winner of the event when winning for himself a brand new 2017 version Camry.

“Spring Love Melodies” Event on January 8th, 2017 was held as a token of Tien Phuoc’s appreciation to nearly 200 customers of Senturia Vuon Lai Project, as lunar new year was approaching. Some famous singers and musicians attended the event, including Phuong Dung, To My, Quoc Dai, who performed some timeless songs about spring and love.

Senturia Vuon Lai was unveiled to loyal customers of Tien Phuoc on August 10th, 2016 in an event that attracted over 100 participants. Located at a prominent location with two riverfront facades (Saigon river and Rach Gia channel), Senturia Vuon Lai was expected to become a top-notch leisure villa property in An Phu Dong Ward of District 12.

As many as 150 real estate consultants from HCMC prestigious property trading floors attended the introductory event early this August 2016 at Le Meridien Saigon Hotel. This is the first project in a chain of Senturia-branded projects to be launched by Tien Phuoc Company, featuring 194 items to sell including low-rise adjoining townhouses, semi-detached villas, single-detached villas.

May 20th, 2017, Empire City today announced the grand opening of its SGSU right at the project location (Thu Thiem, District 2). The event witnessed over 1000 visitors. At the show units, prospective buyers could experience panoramic views of the city downtown from the greatest height of Thu Thiem.